26. LAST TIN OF TUNA, IN LONDON ENGLAND

Shortly after the former US minesweeper Density (renamed Galaxy) arrived off the coast of Frinton-on-Sea (Essex) in the second half of December 1964 listeners -like myself- immediately were charmed by one of the most successful American jingle packages. It was created by Pams of Dallas and consisted mainly of the so-called series 18 “Sonosational”. The initial jingle repertoire had been further enhanced by scores of clever edits. It was Radio London's early programme director Ben Toney, a Texan, who had overseen the production of Pams Radio London jingles.

In the 50's and early 60's US stations had developed a tradition of using a superlative connected with a station name, like “Colourful KQV” and “The Mighty 690”. Jingle beds had been composed to allow for such superlatives. That's the reason why Radio London became “Wonderful Radio London”. The station was also referred to as “Big L”. A lesson learnt when years later we were managing local station Radio Dynamo in Knokke-Heist (Belgium) and called it “De Grote Dee” (The Big D).

Creating Radio London's jingle package to a large extent meant adapting jingles that had been made for other stations in the States. That is why unexpectedly also a jingle in Spanish was lurking in the series: “Esta es la estación número uno en London England es mi favorita. Wonderful Radio London, Olé!”. (6th jingle) This caused some confusion. Because the jingles were so fast and slick not everyone could easily understand some of the lyrics, especially when they were suddenly confronted with a foreign language. Hence it is no surprise that 10 year old John Bennett was completely baffled by Big L's 'Spanish jingle'. It resulted in a beautiful piece of mondegreen. John thought he heard “It's the last tin of tuna in London England, see the ballerina. Wonderful Radio London. Olé”.

More of AJ's radio- and other anecdotes.

 

24. WONDERFUL RADIO LONDON EVEN IN CHURCH

In the second half of 1964 more fortbased stations took to the air along the British east coast. In the Thames Estuary Radio City (ex Radio Sutch), Radio Invicta (later rebranded as KING and subsequently as the legendary Radio 390), started broadcasting from derelict World War II forts. Then arrived the heavyweight.

With many offshore stations already on the air Wonderful Radio London came late to the party. But when Big L started transmissions on 266, just before Christmas 1964, the station sounded so much better than Caroline and the other broadcasters. Especially the jingles made the station come across slick and professional. Also, from the start ‘Big L’ offered a very strong signal. One could hear it everywhere. And that was literally true.

In those days -although I was 17 and an outspoken atheist- my mother still forced me to attend church on Sunday. For a long time I had been most unwilling to do so, especially since my parents stopped going to church years before. To survive an hour’s worth of tedious boredom I usually took some Franz Kafka (my favourite author), disguised as a prayer book. With the advent of Radio London attending mass became less of an ordeal however.

It so happens that the new PA-system in the church at Zeebrugge was not properly grounded. Apart from producing a hum, the whole system also conducted itself as a very crude receiver. The result was that when sitting next to any of the loudspeakers in the church one could hear Radio London in the background. As the priest only made sparing use of the microphone, Big L’s programme could be enjoyed almost without interruption. This sort of gave a whole new meaning to “Go to the church of your choice”, one of the Pams-jingles that Radio London used from time to time over the weekend.

More of AJ's radio- and other anecdotes.