In the 50's and early 60's US stations had developed a tradition of using a superlative connected with a station name, like “Colourful KQV” and “The Mighty 690”. Jingle beds had been composed to allow for such superlatives. That's the reason why Radio London became “Wonderful Radio London”. The station was also referred to as “Big L”. A lesson learnt when years later we were managing local station Radio Dynamo in Knokke-Heist (Belgium) and called it “De Grote Dee” (The Big D).
More of AJ's radio- and other anecdotes.